Industry Challenge
Northwestern Mutual faced staffing shortages and high attendee dissatisfaction at major financial service events.
Key problems included:
- 65% of events experiencing staffing shortfalls
- 3.2× higher attendee dissatisfaction from poor staff interactions
- 24% average no-show rate among temporary event staff
The Laborjack Solution
Laborjack combined technology, vetted personnel, and brand-aligned representatives to maintain a 98%+ fill rate.
Event Staffing Excellence
- Professional, customer-facing staff
- Consistent team assignment across all three days
- Rigorous training and orientation
Event Services Provided
Registration · Guest Direction · Customer Service
The Challenge
Northwestern Mutual required 9 professionals across 3 full days with 100% reliability for a high-stakes regional meeting.
Key Responsibilities
- Manage registration and sign-ins
- Direct attendees to proper sessions
- Deliver top-tier client service
How Laborjack Delivered
Team Selection
- Worker profile analysis for customer-service experience
- Credential verification for reliability
- Role-specific matching for registration and guidance roles
Training & Integration
- NWM-specific procedure training
- Brand standards alignment
- On-site readiness checks
Performance
- 100% attendance all 3 days
- 0 no-shows
- Consistent professionalism
Results & Impact
- 100% fill rate (9/9 roles filled)
- Enhanced attendee experience
- Strong brand representation for Northwestern Mutual
- Improved operational reliability
Client Feedback
“The Laborjack team did an amazing job! They were attentive, friendly, and kept everything moving quickly. I was thrilled with the way they represented Northwestern Mutual.”
— Olivia Docter, Meetings Registration Specialist
